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Ovi and its fans: the Berlin event

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One of the key reasons for us to have the Ovi social media feeds and Nokia Beta Labs  is to understand which of our services you like the most, and what you want to more from Ovi. So, we constantly monitor the feedback that you give us in these forums, and deliver them back to the team who develop the products and services. We may not reply to all of your comments, but trust me, we read each and everyone and make sure that the associated team reads them too!

However, we thought it is much more effective to get a bunch of you and a bunch of us in the same room from time to time, and discuss your experiences with some of our services. So as a pilot, last December, we invited some of you guys who have been active in Nokia Beta Labs and our internal feedback channels to visit the Ovi team in Berlin, and tell the product makers their experiences and expectations about Ovi.

We wanted to have an initial event with at least 10 key users, but a combination of visa offices across the world and weather caused only seven of them to turn up. We had an all male group from different parts of the world – Australia, Italy, Paris, Germany, London, Poland & Finland. We started out late due to snow wrecking chaos in the streets and airports of Berlin (lesson learnt: never hold an event in Berlin during winter).

We kicked off the event with a quick round of introductions between the participants and the various product makers from Ovi. Afterwards, Kee Cheng, John Markow and Tracy Rolling explained to the key users how we work on the feedback from various sources.

After that, it was the key users time to talk to us. Carl from Australia shared with us on how his trucking company uses Ovi for his trucking routes. Others shared on how they use Maps in their daily lives, and how much they appreciate the offline capabilities of Maps. The conversation then shifted to their suggestions on the future versions of Maps, and the Product team listened, challenged and debated some ideas, and agreed whole heartedly in other cases.

The discussion shifted to our dinner venue, and by the end of the night, we had really valuable feedback and insights from our key users. We were awed and humbled by their deep knowledge of our product, and by how much they loved Ovi. Our heartfelt thanks (also vielen Dank, kiitos, dziękuję, grazie and merci) to them, and to you all, who take the time to tell us what you love and hate about us.

The next day, the guys spent time taking the Trabants, the iconic East German cars, for a spin in the town. And then it was time for them to say good bye, and take their pizza boxes home with them :-)

Given the positive feedback from the product owners and guests, we are planning to set up more of these events in the future, and invite our valued users to them. If you would like to participate in such future events, all you have to do is go to betalabs.nokia.com, register/sign in, download some of the cool apps and services that Ovi has for you, use them, and give us your feedback.

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  • http://zomgitscj.com/ Clinton Jeff

    I’m in India so I’m just going to put this out there :P Have an event in India! :D

    • http://twitter.com/suryasnair Surya

      The idea is to look at those who give continuous feedback on betalabs.nokia.com , and invite them to interact with the product teams of their area of interest. So the event will happen in the city where most of the product team will be located.

    • jennifr

      The weather would’ve been better in India ;)

      • http://twitter.com/suryasnair Surya

        true, but who is going to foot the bill to fly all of you to India Jenni? :)

      • Nitinule

        Sure jenny.. Weather is always better in India.. but sometimes little sunny.

    • http://www.symbiantweet.com/ Fakhre

      +1 on that – Really love to have such event in India ;D

      • http://twitter.com/suryasnair Surya

        let us see what we can do…

    • Anonymous

      I can imagine that isnt easy to organize such an event.
      Some countries are having high restrictions. Maybe some special documents or other things.
      On the one hand you need some time to organize such a meeting with all the related persons and on the other hand the organisation shouldnt be too long.
      Its also difficult to choose a location (country, city) because someone is always at a disadvantage because this person has the longest distance to travel to the target location…

      I think its cool that different people from different countries are there… and not only germans (because of Berlin )…

      the finance aspect is also a very important thing.
      cost-benefit-calculation etc…

      • http://twitter.com/suryasnair Surya

        So true!

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  • Anonymous

    Hey Surya,

    The event is a very good way to find out what the people want.
    Great idea.

    OMG I can remember the Trabant because I was born in the GDR (german democratic republic – the eastern part of Germany ).
    Its very historical to see these kind of car again… my parents had 1 too but not the army edition :-)
    This edition of the Trabant on this photo was used by the East Germany’s army.
    Ok, thats enough with history lessions :-)

    The reason why the customers are knowing lots of details about Nokia products and services is very easy to describe.
    All the products and services are easy to use and intuitive…

  • http://twitter.com/PhotOlli Oliver

    Indeed it was a nice event. After driving Trabbi for 2 hours you will know how good it is to drive a mondern car :-)
    Thanks to Surya for organizing … and thanks to whole team to listening to users

    Br, Oliver

    • http://twitter.com/suryasnair Surya

      Oliver, big Kudos to Mel for making sure everything went smoothly!

      And also for the pizzabox idea. Genius!

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  • Nitinule

    Gr8 Man.. I really feel sad I missed the chance to meet OVI heros.. my poor luck.

    • http://twitter.com/suryasnair Surya

      keep contributing on Beta labs, we are planning the next events :)

    • Dj_hamed2061

      yes

  • CLTSchwarz

    Thanks Kee, Mel and Surya for the event. It was awesome meeting the team, John, and the other betalabers. I really enjoyed sharing ideas with the mapping team. I understand now why you have done such big changes in just a few years and nice to know that it will keep happening.
    About the weather – despite forgetting my gloves I loved it! It was an adventure for the Aussie going from 30deg to -10.